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A lot of businesses don’t bother much about blogging due to lack of funds and lack of awareness as to how beneficial it is.

Why Your Business Needs a Blog

A business blog can help you and your business in several ways.

User Engagement

A blog increases user engagement by providing visitors with fresh and informative content. If there is something new on your website (and blog), visitors will spend more time and they will always return back to find out more. If you don’t have anything new on your website (no blog), you will see a significantly low number of returning visitors.


Search engines reward value and there is nothing better than delivering value through a blog. Every new blog post gives a new way to potential customers and search engines to find you.

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Constant Communication

The blog is one of the best ways to develop a connection with your target audience. You can communicate with them. You can share stories. You can share news and updates. This helps in developing long-term relationships with the audience.

Increases Traffic

A blog can drive tons of traffic to your website. More blog posts mean more keywords which mean more impressions and impressions convert to clicks and that’s where things start to change.

Content for Newsletter

Now this is really interesting. You can convert your blog posts into the newsletter and send to your entire email list. In fact, blog posts provide you with a whole lot of content that can be used in several ways like you can create a PDF report and use it for list building.

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Some more reasons your business needs a blog are:

  • Improves conversion rate.
  • Help with social media marketing as you always have something cool to share on social networks.
  • It looks professional.

If you don’t have a blog, create one today – and make an impact, a real impact.


Post inspiration: Rick Riddle

Image credit: Maria Reyes-McDavis