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One of the best ways to promote your business online is to use someone else’s mouth. When an influencer, a top blog talks about you, your business or brand, you get all the love from ‘their followers’.

Blogger outreach has to be top-notch in order to make your campaign stand out. These 7 tips will help you improve blogger outreach.

Personalize the Email

Stop using a generic outreach templates that you send to every single blogger. Rather personalize your emails by including the name of the blogger, details of their recent blog posts and share something that you love about their blog.

Use Name

Use the name of the blogger, editor or person you are sending an email.

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Say No To Mass Emails

If you do not have the time to send customized emails to bloggers, they don’t have the time to respond. Bloggers receive hundreds of emails daily, they know the difference between a mass email and a personalized email.

Win-Win

Instead of getting your blog post published on their blog, tell them what they will get in return. Create a win-win situation because nobody likes listening to free-riders. Offer them with a backlink or cash.

Develop a Relationship

Don’t consider it as a one-time opportunity rather build a relationship that will go a long way. Why just one guest post, why not multiple guest posts? That’s what relationships can do.

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Do Not Ask For Additional Favors

If they agree to publish your post, that’s enough. Better not ask for more favors such as requesting them to share your post on their social networks.

Follow-Up

If you don’t get a reply in a week, send a friendly reminder. Don’t get rude. Bloggers are busy and don’t have the time to see every single email so don’t take it personally.

 

Read the full article here.

Image by Andrew McCluskey