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Analyzing backlinks is a critical part of your business’s overall SEO strategy. If not taken care of, your backlink portfolio can make search engines to hate your website.

If you haven’t done it before, it is time to have a look at all the backlinks. Here is a complete guide to backlink analysis.

1. Tools and Resources

Here is a list of tools to get started:

  • Ahrefs
  • Open Site Explorer
  • SpyFu
  • Majestic SEO
  • Raven Tools
  • Cognitive SEO

2. Choose the Right Metrics

Choosing the right metrics to analyze and monitor is important else you will find yourself clueless. Use following metrics to analyze backlinks.

  1. Anchor Text
  2. Number of backlinks
  3. Number of domains
  4. Fresh links

3. Link Quality Inspection

The quality of backlinks is the single most crucial factor in SERPs, don’t ignore it.

Following is a list of backlinks that your website doesn’t need at all.

  1. Global links
  2. Irrelevant links
  3. Links from article directories and low authority websites
  4. Site-wide footer links

4. Remove Unhealthy Backlinks

Quality looks are great but all the bad backlinks must be removed. Use Google’s Disavow Tool to remove all the unhealthy links pointing to your domain.

5. Broken Links

Finally, fix all the broken links. All the links that lead to 404 page must be fixed.

This guide to backlink analysis might seem hard to implement but in reality, it is easy. This is minimum that you should do. If you don’t analyze backlinks, you might find yourself in deep trouble – soon.


Article inspiration: Aaron Agius

Featured Image: Just One